Gianfranco Ferré dentro l’obiettivo

The exhibition Gianfranco Ferré: within the lens, organized by Fort Bard and curated by the Gianfranco Ferré Research Centre at Politecnico di Milano in collaboration with CZ Fotografia, offers an exclusive look at the work of the iconic architect and fashion designer, marking 80 years since his birth.

The exhibition is designed to showcase Ferré’s work through photographs, black-and-white and colour prints, slides, and contact sheets, further enhanced by garments, sketches, and drawings.

At the heart of the exhibition is the photographic section of the Gianfranco Ferré Archive, showcasing more than 90 never-before-seen images by eight legendary fashion photographers who worked with Ferré on some of his most memorable advertising campaigns: Gian Paolo Barbieri, Guy Bourdin, Michel Comte, Patrick Demarchelier, Peter Lindbergh, Steven Meisel, Bettina Rheims and Herb Ritts.

The exhibition establishes a dynamic dialogue between Ferré’s designs and each photographer’s distinctive style: Barbieri‘s meticulous composition, Comte‘s quick, minimalist shots, Lindbergh’s moody chiaroscuro, Rheims‘ powerful portraits, Bourdin’s eccentric framing, Demarchelier‘s studied naturalness, Ritts‘ graphic classicism, and Meisel’s ability to capture a sharp vision of modernity within the glossy world of fashion.